Speakers:

Sam Bailey

How Co-Op is Using Interactive Marketing to Gain Customer Insights

date:

Wednesday, October 16, 2019

Time:

2:05 pm

Room:

Creative 1

Summary:

We’ve all heard that interactive content drives better results than static content; this is the session to see the results in practice! The Co-op will share how they have incorporated interactive content into their email marketing strategy and how, in doing so, they have doubled their conversions. You’ll also hear the plans and ambitions for the email channel at Co-op in 2020. 

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