Agenda
London | 16-17 October, 2019

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    Date:

    Thursday, Oct 17, 2019

    Time:

    1:40 pm

    Email Innervation: Why the biggest driver of what works (or doesn’t) in email is often psychological, not technological.

    When things don’t work we tend to look at technology as the cause of the problem. However the biggest driver of what works (or doesn’t) in email is often psychological, not technological. In this session Stuart will explain how to discover and fix the cause of these psychological problems and what triggers them. 

    Oct 16, 20193:30 pm

    Coffee Break

    Date:

    Wednesday, Oct 16, 2019

    Time:

    3:30 pm

    Coffee Break

    Date:

    Wednesday, Oct 16, 2019

    Time:

    4:45 pm

    Trends & Essentials You Need to Know for Successful Email Marketing 2020

    Date:

    Thursday, Oct 17, 2019

    Time:

    11:45 am

    Live Emails that Convert

    Jordan will discuss how to use real-time content in email to stand out of the inbox. You will discover how to achieve a greater level of personalisation, at scale, and how this leads to increased conversions and ultimately, revenue. 

    Date:

    Wednesday, Oct 16, 2019

    Time:

    9:30 am

    Speakers

    Rob Pellow

    Track:

    McDonald’s Monopoly Wiiiin campaign

    In this keynote you will gain key insights into McDonalds email marketing strategy and learn how true innovation makes you a DMA Best use of Email award winner.

    Oct 16, 20198:00 am

    Registration

    Date:

    Wednesday, Oct 16, 2019

    Time:

    8:00 am

    Registration

    Date:

    Wednesday, Oct 16, 2019

    Time:

    2:05 pm

    Topic Coming Soon

    Date:

    Wednesday, Oct 16, 2019

    Time:

    10:55 am

    Email Design

    Oct 16, 201912:30 pm

    Lunch Break

    Date:

    Wednesday, Oct 16, 2019

    Time:

    12:30 pm

    Lunch Break

    Oct 17, 20194:40 pm

    Session Change

    Date:

    Thursday, Oct 17, 2019

    Time:

    4:40 pm

    Session Change

    Date:

    Thursday, Oct 17, 2019

    Time:

    3:55 pm

    Why Expedia Built an Automation Platform

    Olly from World In Words recently worked on Expedia’s innovative automation technology. The company made good use of third-party technology, and created their own customer contact platform from scratch. In this session Olly will share:

    – Challenges faced when building your own marketing platform
    – Benefits of having a self-made system
    – How this compares to having an off-the-shelf system
    -Tips and tricks he’s picked up along the way

    Oct 17, 20193:05 pm

    Topic Coming Soon

    Date:

    Thursday, Oct 17, 2019

    Time:

    3:05 pm

    Topic Coming Soon

    Date:

    Thursday, Oct 17, 2019

    Time:

    2:45 pm

    Using Emotional Intelligence to Achieve Email Zen

    Email geeks work hard to be the experts in our field, so it can be frustrating to feel torn between serving internal leadership versus what subscribers want. But when we increase our emotional intelligence, we can effectively serve both, streamline our own workflows, and feel really good about it throughout the process. Kait will cover tactics like listening to understand, giving before you get, and using data to support or challenge a perspective so we can help people become more effective in their work and relationships.

    The audience will learn how to…
    *Get internal alignment on effective email strategy
    *Let data do the dirty work in a debate
    *Challenge assumptions and gather information more quickly
    *Send emails that build lasting, positive relationships

    Date:

    Wednesday, Oct 16, 2019

    Time:

    3:55 pm

    Speakers

    Jo Parrish

    On the Journey to Understanding our Audiences Better – An insight into SME education charity

    Into Film will talk through the opportunities and challenges faced by the team whilst embarking on a project to build a CRM and an ESP that are integrated, and support our business objective to understand and engage our audiences better, this includes: The strategy – what were the objectives, what does success look like and how do you measure this? Stakeholder management – onboarding the organisation and key members to support the strategy and deliver the work; Mailchimp and Salesforce integration – what factors to consider? First steps into automation – building User Journeys to engage our audiences & Learnings

    Date:

    Wednesday, Oct 16, 2019

    Time:

    11:45 am

    Speakers

    Mark Smith

    Topic Coming Soon

    Oct 17, 20198:30 am

    Registration

    Date:

    Thursday, Oct 17, 2019

    Time:

    8:30 am

    Registration

    Date:

    Wednesday, Oct 16, 2019

    Time:

    9:15 am

    Welcome & Opening

    Oct 17, 201912:30 pm

    Lunch Break

    Date:

    Thursday, Oct 17, 2019

    Time:

    12:30 pm

    Lunch Break

    Oct 17, 201910:30 am

    Coffee Break

    Date:

    Thursday, Oct 17, 2019

    Time:

    10:30 am

    Coffee Break

    Oct 17, 20193:30 pm

    Coffee Break

    Date:

    Thursday, Oct 17, 2019

    Time:

    3:30 pm

    Coffee Break

    Date:

    Wednesday, Oct 16, 2019

    Time:

    5:45 pm

    Networking Reception in the Exhibit Hall

    Date:

    Thursday, Oct 17, 2019

    Time:

    9:30 am

    Email Marketing: ePrivacy, GDPR and Brexit

    With a EU/UK separation, in the same way that US companies have less trust in the EU, UK companies would have more onus of responsibility to demonstrate compliance when dealing internationally (customers, service partners and clients), and avoiding complaints (which would be really tricky to deal with because of the EU representatives they would need) – In this session Steve Henderson will give you the overview of what all the latest developments mean for your business and how all the changes should bring it back to basics and a customer-focus every time as well as the possibilities of certified codes of conduct, such as the DMA code.

    Date:

    Thursday, Oct 17, 2019

    Time:

    10:00 am

    Speakers

    Tim Watson

    Perfecting Email Contact Strategy

    Knowing when and how often to contact your customers is the most impactful aspect of email marketing to get right. In this data backed session you’ll understand how to perfect it for your customer base.

    – Making broadcast and automation work together
    – How to evaluate email frequency
    – Maximizing email response

    Oct 16, 20197:30 pm

    Dinner with Strangers

    Date:

    Wednesday, Oct 16, 2019

    Time:

    7:30 pm

    Dinner with Strangers

    meet your fellow attendees.
    See the registration desk for more information

    Location: St Barts Brewery, 66 West Smithfield, London EC1A 9DY

    Date:

    Thursday, Oct 17, 2019

    Time:

    5:30 pm

    Wrap

    This is where the rubber meets the road and we find out if Jenna came through on her promise. What was your most important learning? Did you make new valuable contacts? What will you tell your colleagues, your friends, your family when you get home?

    Oct 16, 20197:00 pm

    End of First Conference Day

    Date:

    Wednesday, Oct 16, 2019

    Time:

    7:00 pm

    End of First Conference Day

    Oct 16, 20192:40 pm

    Session Change

    Date:

    Wednesday, Oct 16, 2019

    Time:

    2:40 pm

    Session Change

    Date:

    Wednesday, Oct 16, 2019

    Time:

    1:30 pm

    Putting the Customer at the Heart of Everything that You Do in All Ways, Always.

    Since the first email was sent in 1971 by Ray Thomlinson, as marketers our world has changed enormously. From batch and blast to a more personalised, one-to-one experience, what our subscribers want and DEMAND from us is getting more sophisticated.

    Putting the customer at the heart of everything that you do in all ways, always, is paramount.
    Join Kate Barrett for this session and discover:
    – Why you need to truly understand who your subscribers are, what they need and when, in order to increase your email marketing results
    – How you can successfully do this as well as utilise advances in technology to enhance the experience
    – Why testing is critical to this process, and how you can ensure you perform tests that actually get result

    Date:

    Wednesday, Oct 16, 2019

    Time:

    4:40 pm

    Session Change for Combo Pass Holders

    Date:

    Thursday, Oct 17, 2019

    Time:

    10:55 am

    Content Optimisation Case Study: Miller & Carter

    Conversion rates, CTO, CTR – all part of a seemingly never-ending plethora of KPIs to determine the success of your email campaigns. How does content affect this? This talk will show you how we worked with Miller & Carter to evolve their campaigns to become some of the best performing campaigns within Mitchells & Butlers.

    Date:

    Thursday, Oct 17, 2019

    Time:

    11:40 am

    Session Change for Combo Pass Holders

    Date:

    Wednesday, Oct 16, 2019

    Time:

    2:45 pm

    How to Change a Brand’s Perception Through Story Telling

    In this session Richard will give you and introduction to the ideas model  “Inspire – Decide – Educate – Act – Share”. You will learn what what to expect when you go through the journey,  the importance of inspiration and education and how technology can help the journey.

    Date:

    Wednesday, Oct 16, 2019

    Time:

    11:40 am

    Session Change for Combo Pass Holders

    Oct 17, 20194:45 pm

    Topic Coming Soon

    Date:

    Thursday, Oct 17, 2019

    Time:

    4:45 pm

    Topic Coming Soon

    Oct 16, 201910:30 am

    Coffee Break

    Date:

    Wednesday, Oct 16, 2019

    Time:

    10:30 am

    Coffee Break

    Date:

    Wednesday, Oct 16, 2019

    Time:

    3:05 pm

    Email Business Growth and Optimization

    People always wonder how to grow open rate or click rate in emails. However, at the end of the day, those metrics do not matter. What really matters is the total number of conversion and revenue. In this session, Tomas from Avast Software will show several case studies to present some of the best practices and advanced segmentation techniques to get better performing email campaigns.

    Date:

    Thursday, Oct 17, 2019

    Time:

    2:40 pm

    Session Change for Combo Pass Holders

    Tim Watson

    Role:

    Email Consultant

    Company:

    Zettasphere

    Bio:

    Tim Watson is an email marketing consultant with 14 years experience in email. Providing strategic support to brands, improving results through an analytical process. From small to large – working with complex broadcast and automation programs delivering up to 90 million emails/month. He’s a public speaker across half a dozen countries and twice elected member of the Direct Marketing Association email council.

    Grace Selley

    Role:

    CRM Product Manager

    Company:

    Into Film

    Bio:

    Grace is the CRM Product Manager at Into Film, responsible for the management of their Salesforce system and improving it to meet the organisation’s needs. She began working with Salesforce five years ago, at a local branch of the charity Mind, and is passionate about using the platform to help charities better communicate with their audience. She has eight years’ diverse experience in the charity sector, from bid-writing to subcontractor management.

    Jenna Tiffany

    Role:

    Founder & Strategy Director

    Company:

    Let'sTalk Strategy

    Bio:

    Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the world. Jenna is the Founder & Strategy Director at Let’sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

    Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends.

    Mark Smith

    Role:

    Marketing Director

    Company:

    Certsure

    Bio:

    Mark has over 21 years’ experience of delivering marketing and communications across a range of diverse industries – insurance, medical software, higher education and construction.

    He holds Postgraduate Diplomas with the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing and the Chartered Institute of Public Relations; and has won 15 awards at industry and national level.

    He joined NICEIC in 2009 and was promoted to Marketing Director of Certsure in 2015. His achievements include launching the multi award-winning Live conference (2011), co-ordinating stakeholder communications for a major merger (2013) and launching the company’s first ever TV commercial (2016). 

    Jo Parrish

    Role:

    Senior digital marketing and communications strategist

    Company:

    Into Film

    Bio:

    Jo is a Digital Marketing and Communications specialist who has worked in marketing and communications for over eight years specialising  across the not for profit, young people and education sectors, and has a background in acquisition, engagement and loyalty marketing. Jo is currently Head of Marketing and Communications at Into Film; a film education charity which aims to put film education at the heart of children and young peoples’ educational, social and cultural learning. Previously Jo worked at a number of Higher Education Institutions leading on the recruitment and marketing effort aimed at prospective students as well as at the British Red Cross where she was responsible for digital acquisition for both single and regular giving campaigns.  

    Jordan Sawyer

    Role:

    Head of Account Management

    Company:

    Kickdynamic

    Elliot Ross

    Role:

    CEO

    Company:

    Taxi for Email

    Bio:

    Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. 

    He specialises in creative strategy, design and development that works in the inbox. Over 12 years he’s designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. 
    He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a “thought leader”, but other people have.

    Rob Pellow

    Role:

    Digital Experience Director

    Company:

    Armadillo

    Bio:

    After spending 11 years working for Dyson, I moved fully into the world of CRM with a particular focus on the technology that powers it. Email used to be the thing I least wanted to work on, until I worked in the Marketing team at Dyson in Chicago. There it became the one area I had both creative and coding freedom and I made the most of this. It also introduced me into the world of true personalization that was available in that channel, something that always seemed like a dream for more traditional web-based designers.

    Since leaving Dyson I’ve been working Agency side, first as Head of Digital Design for Adestra – an ESP and for the last 9 months as Digital Experience Director for Armadillo.

    Tomas Nadrchal

    Role:

    Email Channel Manager

    Company:

    Avast Software

    Bio:

    After finishing studies at the University of Economics in Prague in 2013 and getting a master’s degree in Applied Informatics with a specialization in Marketing, Tomas joined the monetization team in AVG. He was responsible for running sales campaigns to customers of TuneUp Utilities products. Since email was one of the most important sales channels of TuneUp Utilities, he gained a lot of experience and enthusiasm in this field. In 2016, Avast acquired AVG and turned the combined organization into the biggest cybersecurity company in the world with over 400 million on users. In the combined organization Tomas became responsible for the whole email channel for both brands.

    Steve Henderson

    Role:

    Head of Email Deliverability

    Company:

    Emarsys

    Bio:

    Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

    At Emarsys, Steve manages the global deliverability teams. He is a member of the DMA Email Council and has, since 2012, consulted on the council’s Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
    Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
    He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

    Chris Marcantonio

    Role:

    Head of Email Marketing

    Company:

    Verse

    Richard Jones

    Role:

    Head of CRM & Social Media

    Company:

    T.M.Lewin

    Bio:

    An experienced customer marketer with extensive experience across Insurance, Retail and Leisure. Previous brands include Royal & Sun Alliance, Carphone Warehouse, Haven Holidays, Currys PC World & now Head of CRM at T.M.Lewin where we’ve tripled email revenue in just 3 years.

    Nat Johnson

    Role:

    Head of Sales

    Company:

    Phrasee

    Bio:

    With 10 years’ experience in MarTech, and 7 years advising global brands on their technology purchases, Nat saw first-hand the marketing strategies of these household giants. Nat joined Phrasee 2 years ago, where she dived head first into spreading the AI-generated copywriting revolution. Years of technical insight combined with her innovative approach make Nat the perfect fit for expanding Phrasee’s message into North America and beyond. When Nat isn’t empowering leading brands with awesome email strategies, you can find her on the beaches of Brighton or on her quest for the perfect pie and pint!

    Alex Crocker

    Role:

    Campaign Execution Director

    Company:

    Nectar Loyalty

    Paul Airy

    Role:

    Email Designer and Developer

    Company:

    Beyond the Envelope

    Bio:

    When it comes to email, there’s nothing Paul’s more passionate about, than delivering the best possible experience a subscriber can enjoy through their email client.

    This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.

    HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015.

    Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.

    Kait Creamer

    Role:

    Email Marketing Manager

    Company:

    Scaled Agile

    Bio:

    Kait Creamer advocates for empathetic “surprise and delight” email marketing in and outside her work as Scaled Agile’s Email Marketing Manager. Vice chair of the EEC’s Events and Education committee, featured on Phrasee’s “Who to Follow” series, and 2017 Stefan Pollard Email Marketer of the Year award winner, she’s an expert and enthusiast in email, data, and marketing automation, continually pushing for next best customer-centric campaign. Prior to joining the Scaled Agile team, Kait managed the digital marketing and automation strategy at Boulder SaaS innovator, MakeMusic. She has also served on the programming committee for MediaPost’s Email Insider Summit and is an engaged member of Women of Email. She believes in beautiful design, protecting the subscriber, clean copy, and finding new opportunities for innovation in email.

    Stuart Clark

    Role:

    Head of Copy

    Company:

    Red C Marketing

    Bio:

    Stuart is Head of Copy at Red C, an integrated agency specialising in marketing that moves people – to click, to call, to read, to buy. Red C has run award-winning eCRM campaigns for brands including Eurostar, Manchester City Football Club and Swinton Insurance, providing strategy, creative, distribution – and results.

    Olly Beckett

    Role:

    Email Marketing Consultant

    Company:

    World in Words

    Bio:

    Over the span of 15 years, Olly has worked with some of the world’s largest brands, including STA Travel and Expedia, making their email campaigns ever more successful. With experience of managing databases ranging in size from 2,000 to 35,000,000 he has spoken at a number of key email marketing conferences. Olly now runs his own marketing consultancy, focusing on improving key email metrics, as well as providing advice on automation and machine learning.

    Kate Barrett

    Role:

    CEO & Founder

    Company:

    eFocus Marketing

    Bio:

    Kate Barrett is the founder of eFocus Marketing – a specialist email marketing agency providing consultancy, management and training services to companies around the world. With a proven track record and well over a decade’s experience in the email marketing arena (increasing results from opens and clicks to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies to target subscribers with the right message, sent to the right person, at the right time, as well as implement, manage and optimise those campaigns and solve complex email marketing issues including deliverability challenges. 

    Some of the companies she has worked with/trained include Nissan, Marks & Spencer, Argos, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas, among many others. She’s walked in your shoes and still does for clients today. She knows what it’s like to work at a strategic level, as well as being in the trenches day to day, creating and optimising campaigns. Having been an elected member of the DMA Email Council for over 3 years, regularly speaking at events around the world, blogging, and being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry. 

    Kate is also the author of the recently released book ‘E-telligence: email marketing isn’t dead, the way you’re using it is’.

    Workshops

    Oct 15, 2019
    User research methods for Conversion Optimisation, SEO and SEA with Karl Gillis
    Date:
    Oct 15, 2019
    Time:
    9:00 am - 4:30 pm
    Price:
    £ 600
    User research methods for Conversion Optimisation, SEO and SEA with Karl Gillis

    Get a proven and hands-on framework to get top-notch user insights. And how to use these insights to create better ads, landing pages and websites. A full-day, intensive training course led by world renowned UX and CRO expert Karl Gilis. He works for clients such as Yoast, Carglass and Suzuki.

    It’s time to broaden your horizon and to understand what makes users click

    The methods we’ll cover in this training will help you to answer questions such as:

    • Why do people buy from you?
    • Why don’t they buy from you?
    • What are their fears and barriers?
    • What is their explicit and implicit motivation?
    • What are their decision criteria?
    • What are their emotions?

    These insights will help you to become better at your job

    • Create and optimize landing pages and websites that will turn visitors into happy clients.
    • Create pages that will rank high in Google because the content reflects the user needs and answers their questions.
    • Write titles, descriptions and ads that trigger users to click. Because they recognize themselves in your copy.

    In this full day masterclass you will learn how to:

    • Use user research tools and techniques to uncover the motivation and needs of your audience.
    • Find usability and UX problems on any landing page or website.
    • Implement a proven, repeatable process that will result in more revenue per visitor.
    • Extract the highest value insights from surveys, heat maps, user recordings, form analytics, user testing, click testing and much more.
    • Apply Karl’s 18 years of UX and usability processes, tools and tricks to your site right away.

    Why should I follow this masterclass?

    • You’re a business owner, webmaster, designer, marketer, … who believes that online marketing shouldn’t be based on gut feeling and opinions. But you’re not sure how to gather those facts.
    • You’re an SEO or PPC specialist that realizes that the more you know about your target audience, the better your SEO and ad copy will be. But you’re not sure how to do that.
    • You want more visitors to become clients. You’ve got people clicking on your ads and all those first page rankings in Google, but most of them don’t become clients. And you want to change that.
    • You have the ambition to grow your business or those of your clients and you understand Rome wasn’t built in a day. So you’re looking for a strategy and repeatable process to improve any website or landing page step-by-step.
    • You know that customer-centricity, usability & conversion optimization are crucial to survive online. But you’re overwhelmed with all the information you can find online. So you’re looking for a hands-on training that’s built around the idea that the proof of the pudding is in the eating.

    What You’ll Walk Away With

    • The right mindset to be really (and I mean really-really) customer-centric. From now on you’ll be able to sell how people want to buy.
    • A proven process and methodology that allows you to identify the weak spots of any website or landing page.
    • An in-depth knowledge of how to get useful insights out of the most important (and affordable) user research tools and methods available. Without spending ages staring at boring graphs and numbers.
    • An incredible amount of tips, tricks and guidelines to convert your visitors into customers.
      Yes, believe me: it’s incredible.
      See what I did there?
    • The knowledge & confidence to improve your website, landing pages, ads and online marketing..

    Part 1: The user research process (find out what your visitors want)

    During the first part I’ll share how I use user research tools and techniques to uncover the motivations, frustrations and dreams of your audience.

    • Targeted surveys: which questions to ask when? Trust me: this method is gold.
    • Scroll and click heatmaps: what you can learn from them.
    • User session recordings how to process them and what patterns to look for?
    • Form analysis: how to improve your forms with form analysis.
    • User testing: the best method to discover the why.

    Part 2: Tips & tricks for category and product pages

    In this part Karl shares the best UX tips & tricks he discovered the past 18 years. So you can use them on your site and landing pages to turn those visitors into customers.

    And yes, as a SEO or PPC specialist you need to know this stuff too. Because your job doesn’t end when the user clicks on an ad or a result in Google.

    Don’t hesitate to pick Karl’s brain during the masterclass as well. He loves questions.

    Why Karl?

    According to PPC Hero, Karl is the 3rd most influential Conversion Rate Optimizer worldwide. He’s also the G in AGConsult (http://www.agconsult.com/en), a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts.

    Karl is a top rated international speaker. He was voted best speaker at AdWorld Experience in Bologna, Conversion Jam in Stockholm, Growth Marketing Summit in Frankurt and many other conferences all over the world.

    He teaches at several universities in Belgium. And has trained people from companies such as TUI, Thomas Cook, BMW and Atlas Copco.

    He works for brands such as Yoast, Suzuki, Carglass, SKF and Toyota Material Handling.

    He’s also known as the ‘UX comedian’, but he has promised to be dead serious during this course. Not.

    Oct 15, 2019
    Introduction to Artificial Intelligence for Marketing with Jim Sterne
    Date:
    Oct 15, 2019
    Time:
    9:00 am - 5:00 pm
    Price:
    £ 600
    Introduction to Artificial Intelligence for Marketing with Jim Sterne

    From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.

    This workshop introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.

    This workshop will not teach you how to be a data scientist.

    It will teach you enough about the language and implications to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.

    Key Takeaways

    • How Machine Learning Works for Marketing
    • What Machine Learning Cannot do for Marketing
    • How to Onboard AI and ML into Your Organization

    This workshop is for marketing professionals who are comfortable consuming analytics outputs, but must now face a new, educational learning curve.

    This workshop is for data scientists to help them understand the problem the marketing department is trying to solve and the available data sets.

    This workshop is for marketing managers who must respond to the C-level insistence that the marketing department “get with the times” (management by in-flight magazine).

    This workshop is for those who need to survive in these changing times even though they are not data scientists, algorithm magicians, or predictive analytics statisticians.

    Each participant will receive a copy of Jim’s twelfth book:

     

     

     

     

     

     

     

     

     

    Instructor

    Jim Sterne, Founder, Marketing Analytics Summit

    Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000. Sterne focuses on proving the value of digital communication as a medium for creating and strengthening customer relationships. He is the founding president of the Digital Analytics Association and producer of the eMetrics Summits. Sterne was named one of the 50 most influential people in digital marketing by the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association, to which he credits his degree in Shakespeare. He has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford; and sat on a plane to Las Vegas grading the CRM strategy plans of a Nigerian mobile phone company for a course he taught in Singapore produced by a training company in Shanghai. Sterne is the author of 15 books on online marketing and analytics including his latest, “Artificial Intelligence for Marketing: Practical Applications” (Wiley, August, 2017)

    Oct 15, 2019
    Half day Workshop: HTML Typography in Email (Advanced)
    Date:
    Oct 15, 2019
    Time:
    1:00 pm - 5:00 pm
    Price:
    £ 450.00
    Half day Workshop: HTML Typography in Email (Advanced)

    HTML typography is essential for delivering a great email experience, and in this workshop, you’ll work through a number of techniques that will equip you to deliver just that to your subscribers.

    You’ll consider:

    • Accessibility
    • Mobile, Tablet and Desktop Devices
    • Email and Webmail Clients – Microsoft Outlook to iOS Mail

    You’ll apply the techniques to:

    • Headlines and Subheadings
    • Paragraphs
    • Lists
    • Buttons and Links

    You’ll also look at:

    • Web Fonts
    • Typographic Units
    • Managing Widows

    Finally, you’ll have a look under the hood at Type E:, Paul’s email newsletter devoted to typography in email, and the accessibility switcher that made its first appearance in Type E: 04. The Accessibility Issue.

    Oct 15, 2019
    Half day Workshop: Defining an effective email marketing strategy
    Jenna Tiffany
    Hosts:
    Jenna Tiffany
    Date:
    Oct 15, 2019
    Time:
    8:30 am - 12:30 pm
    Price:
    £ 450.00
    Half day Workshop: Defining an effective email marketing strategy

    An email marketing strategy is essential in not only driving success with your campaigns but also in providing revenue to your business. Yet it remains one of the critical challenges email marketers face. In this workshop, Jenna will provide you with an easy to digest strategy format that you will help you to evaluate your current email approach and create a successful email strategy specific to your business and subscribers.

    You’ll consider:

    • Strategy – what is it and how you should & can be using it
    • How to define objectives for your email activity
    • Examples of successful email strategies

    You’ll apply the techniques to:

    • Assess the internal and external factors that may be hindering your email performance
    • The formula for creating an email marketing strategy
    • Where to start when planning your next email campaign
    • Learn how to segment, target and position your next email campaign effectively

    You’ll also look at:

    • Good and bad examples, methods and approaches to strategy
    • Establish KPIs
    • An email strategy blueprint you can take back to the office

    Following this workshop, you’ll walk away with the knowledge on the key elements to include in an email strategy and be able to apply this specifically to your organisation.