Agenda
London | 16-17 October, 2019

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Wednesday, Oct 16, 2019

Wednesday

Wed

9:15 am

Wednesday, Oct 16, 2019 9:15 am

Welcome & Opening

Speaker: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Wednesday

Wed

9:30 am

Wednesday, Oct 16, 2019 9:30 am

McDonald’s Monopoly Wiiiin campaign

Speaker: Rob Pellow, Digital Experience Director, Armadillo

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Wednesday

Wed

10:20 am

Wednesday, Oct 16, 2019 10:20 am

Driving Greater ROI with Deeper Personalisation

Speaker: Dave Holland, EMEA Regional Director, Liveclicker

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Wednesday

Wed

10:55 am

Wednesday, Oct 16, 2019 10:55 am

Making Awesome Email In 2019

Speaker: Elliot Ross, CEO, Taxi for Email

Moderator: Kate Barrett, CEO & Founder, eFocus Marketing

Room:Creative 1

Wednesday

Wed

11:45 am

Wednesday, Oct 16, 2019 11:45 am

How Email Helped Certsure Deliver Europe’s Largest Ever Electrical Event

Speaker: Mark Smith, Marketing Director, Certsure

Moderator: Kate Barrett, CEO & Founder, eFocus Marketing

Room:Creative 1

Wednesday

Wed

1:30 pm

Wednesday, Oct 16, 2019 1:30 pm

Putting the Customer at the Heart of Everything that You Do in All Ways, Always.

Speaker: Kate Barrett, CEO & Founder, eFocus Marketing

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Wednesday

Wed

2:05 pm

Wednesday, Oct 16, 2019 2:05 pm

Attribution is Broken – How to Fix Yours without Spending a Ton of Money

Speaker: Skip Fidura, Fractional CMO & Non-Exec Director

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Wednesday

Wed

2:45 pm

Wednesday, Oct 16, 2019 2:45 pm

Email Business Growth and Optimization

Speaker: Tomas Nadrchal, Email Channel Manager, Avast Software

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Wednesday

Wed

3:55 pm

Wednesday, Oct 16, 2019 3:55 pm

Changing Directions – How Returning Users Became our North Star

Speaker: Kimberly Kay, UK Marketing Manager, change.org

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Wednesday

Wed

4:45 pm

Wednesday, Oct 16, 2019 4:45 pm

Email for the Future

Speaker: Filip Stanis, Developer Advocate, Google

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Wednesday

Wed

5:45 pm

Wednesday, Oct 16, 2019 5:45 pm

Networking Reception in the Exhibit Hall

Speaker: Come Join Us!

Wednesday

Wed

7:30 pm

Wednesday, Oct 16, 2019 7:30 pm

Dinner with Strangers

Thursday, Oct 17, 2019

Thursday

Thu

9:30 am

Thursday, Oct 17, 2019 9:30 am

Email Marketing: ePrivacy, GDPR and Brexit

Speaker: Steve Henderson, Head of Email Deliverability, Emarsys

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

10:00 am

Thursday, Oct 17, 2019 10:00 am

A picture is worth 1000 words

Speaker: Tim Watson, Email Consultant, Zettasphere

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

10:55 am

Thursday, Oct 17, 2019 10:55 am

Content Optimisation Case Study: Miller & Carter

Speaker: Chris Marcantonio, Head of Email Marketing, Verse Group

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

11:45 am

Thursday, Oct 17, 2019 11:45 am

Live Emails that Convert

Speaker: Jordan Sawyer, Head of Account Management, Kickdynamic

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

1:40 pm

Thursday, Oct 17, 2019 1:40 pm

What About the Reader?

Speaker: Stuart Clark, Head of Copy, Red C Marketing

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

2:10 pm

Thursday, Oct 17, 2019 2:10 pm

Accessibility by Design: Creating an Accessible Email Design System

Speaker: Paul Airy, Email Designer and Developer, Beyond the Envelope

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

2:45 pm

Thursday, Oct 17, 2019 2:45 pm

Using Emotional Intelligence to Achieve Email Zen

Speaker: Kait Creamer, Email Marketing Manager, Scaled Agile

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

3:05 pm

Thursday, Oct 17, 2019 3:05 pm

Maximize Engagement and Conversions with 6 Human Behavior Hacks

Speaker: John Thies, Co-Founder, Email on Acid

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

3:55 pm

Thursday, Oct 17, 2019 3:55 pm

Why Expedia Built an Automation Platform

Speaker: Olly Beckett, Email Marketing Consultant, World in Words

Moderator: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

4:45 pm

Thursday, Oct 17, 2019 4:45 pm

The Future Email Subscriber

Speaker: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1

Thursday

Thu

5:30 pm

Thursday, Oct 17, 2019 5:30 pm

Wrap

Speaker: Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy

Room:Creative 1