The Speakers

Elliot Ross
CEO
Elliot Ross

Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. 

He specialises in creative strategy, design and development that works in the inbox. Over 12 years he’s designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. 
He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a “thought leader”, but other people have.

Grace Selley
CRM Product Manager
Grace Selley

Grace is the CRM Product Manager at Into Film, responsible for the management of their Salesforce system and improving it to meet the organisation’s needs. She began working with Salesforce five years ago, at a local branch of the charity Mind, and is passionate about using the platform to help charities better communicate with their audience. She has eight years’ diverse experience in the charity sector, from bid-writing to subcontractor management.

Jenna Tiffany
Founder & Strategy Director
Jenna Tiffany

Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the world. Jenna is the Founder & Strategy Director at Let’sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends.

Jo Parrish
Senior digital marketing and communications strategist
Jo Parrish

Jo is a Digital Marketing and Communications specialist who has worked in marketing and communications for over eight years specialising  across the not for profit, young people and education sectors, and has a background in acquisition, engagement and loyalty marketing. Jo is currently Head of Marketing and Communications at Into Film; a film education charity which aims to put film education at the heart of children and young peoples’ educational, social and cultural learning. Previously Jo worked at a number of Higher Education Institutions leading on the recruitment and marketing effort aimed at prospective students as well as at the British Red Cross where she was responsible for digital acquisition for both single and regular giving campaigns.  

Kait Creamer
Email Marketing Manager
Kait Creamer

Kait Creamer advocates for empathetic “surprise and delight” email marketing in and outside her work as Scaled Agile’s Email Marketing Manager. Vice chair of the EEC’s Events and Education committee, featured on Phrasee’s “Who to Follow” series, and 2017 Stefan Pollard Email Marketer of the Year award winner, she’s an expert and enthusiast in email, data, and marketing automation, continually pushing for next best customer-centric campaign. Prior to joining the Scaled Agile team, Kait managed the digital marketing and automation strategy at Boulder SaaS innovator, MakeMusic. She has also served on the programming committee for MediaPost’s Email Insider Summit and is an engaged member of Women of Email. She believes in beautiful design, protecting the subscriber, clean copy, and finding new opportunities for innovation in email.

Kate Barrett
CEO & Founder
Kate Barrett

Kate Barrett is the founder of eFocus Marketing – a specialist email marketing agency providing consultancy, management and training services to companies around the world. With a proven track record and well over a decade’s experience in the email marketing arena (increasing results from opens and clicks to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies to target subscribers with the right message, sent to the right person, at the right time, as well as implement, manage and optimise those campaigns and solve complex email marketing issues including deliverability challenges. 

Some of the companies she has worked with/trained include Nissan, Marks & Spencer, Argos, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas, among many others. She’s walked in your shoes and still does for clients today. She knows what it’s like to work at a strategic level, as well as being in the trenches day to day, creating and optimising campaigns. Having been an elected member of the DMA Email Council for over 3 years, regularly speaking at events around the world, blogging, and being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry. 

Kate is also the author of the recently released book ‘E-telligence: email marketing isn’t dead, the way you’re using it is’.

Mark Smith
Marketing Director
Mark Smith

Mark has over 21 years’ experience of delivering marketing and communications across a range of diverse industries – insurance, medical software, higher education and construction.

He holds Postgraduate Diplomas with the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing and the Chartered Institute of Public Relations; and has won 15 awards at industry and national level.

He joined NICEIC in 2009 and was promoted to Marketing Director of Certsure in 2015. His achievements include launching the multi award-winning Live conference (2011), co-ordinating stakeholder communications for a major merger (2013) and launching the company’s first ever TV commercial (2016). 

Nat Johnson
Head of Sales
Nat Johnson

With 10 years’ experience in MarTech, and 7 years advising global brands on their technology purchases, Nat saw first-hand the marketing strategies of these household giants. Nat joined Phrasee 2 years ago, where she dived head first into spreading the AI-generated copywriting revolution. Years of technical insight combined with her innovative approach make Nat the perfect fit for expanding Phrasee’s message into North America and beyond. When Nat isn’t empowering leading brands with awesome email strategies, you can find her on the beaches of Brighton or on her quest for the perfect pie and pint!

Olly Beckett
Email Marketing Consultant
Olly Beckett

Over the span of 15 years, Olly has worked with some of the world’s largest brands, including STA Travel and Expedia, making their email campaigns ever more successful. With experience of managing databases ranging in size from 2,000 to 35,000,000 he has spoken at a number of key email marketing conferences. Olly now runs his own marketing consultancy, focusing on improving key email metrics, as well as providing advice on automation and machine learning.

Paul Airy
Email Designer and Developer
Beyond the Envelope
Paul Airy

When it comes to email, there’s nothing Paul’s more passionate about, than delivering the best possible experience a subscriber can enjoy through their email client.

This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.

HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015.

Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.

Richard Jones
Head of CRM & Social Media
T.M.Lewin
Richard Jones

An experienced customer marketer with extensive experience across Insurance, Retail and Leisure. Previous brands include Royal & Sun Alliance, Carphone Warehouse, Haven Holidays, Currys PC World & now Head of CRM at T.M.Lewin where we’ve tripled email revenue in just 3 years.

Rob Pellow
Digital Experience Director
Armadillo
Rob Pellow

After spending 11 years working for Dyson, I moved fully into the world of CRM with a particular focus on the technology that powers it. Email used to be the thing I least wanted to work on, until I worked in the Marketing team at Dyson in Chicago. There it became the one area I had both creative and coding freedom and I made the most of this. It also introduced me into the world of true personalization that was available in that channel, something that always seemed like a dream for more traditional web-based designers.

Since leaving Dyson I’ve been working Agency side, first as Head of Digital Design for Adestra – an ESP and for the last 9 months as Digital Experience Director for Armadillo.

Steve Henderson
Head of Email Deliverability
Steve Henderson

Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

At Emarsys, Steve manages the global deliverability teams. He is a member of the DMA Email Council and has, since 2012, consulted on the council’s Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

Stuart Clark
Head of Copy
Stuart Clark

Stuart is Head of Copy at Red C, an integrated agency specialising in marketing that moves people – to click, to call, to read, to buy. Red C has run award-winning eCRM campaigns for brands including Eurostar, Manchester City Football Club and Swinton Insurance, providing strategy, creative, distribution – and results.

Tim Watson
Email Consultant
Tim Watson

Tim Watson is an email marketing consultant with 14 years experience in email. Providing strategic support to brands, improving results through an analytical process. From small to large – working with complex broadcast and automation programs delivering up to 90 million emails/month. He’s a public speaker across half a dozen countries and twice elected member of the Direct Marketing Association email council.

Tomas Nadrchal
Email Channel Manager
Tomas Nadrchal

After finishing studies at the University of Economics in Prague in 2013 and getting a master’s degree in Applied Informatics with a specialization in Marketing, Tomas joined the monetization team in AVG. He was responsible for running sales campaigns to customers of TuneUp Utilities products. Since email was one of the most important sales channels of TuneUp Utilities, he gained a lot of experience and enthusiasm in this field. In 2016, Avast acquired AVG and turned the combined organization into the biggest cybersecurity company in the world with over 400 million on users. In the combined organization Tomas became responsible for the whole email channel for both brands.