It’s important that you think about, and consider, accessibility, throughout the email design and development process, and more than that, that you implement it into your email campaigns. But how do you do that, when you have limited resource, and your priority is to ensure your campaigns are sent on schedule? In this session, Paul will talk about the inspiration behind his email design system, the challenges he faced in creating it, and how he overcame them. He’ll also tell of how he discovered the need to change the way he approached email design altogether, and the innovations that led to.

In this talk, you’ll learn:

• How a design system will empower your email team
• What should be included within an accessible design system
• Why you should rethink your approach to email design