Speakers:

Dave Holland

Driving Greater ROI with Deeper Personalisation

date:

Wednesday, Oct 16, 2019

Time:

10:20 am

Room:

Creative 1

Summary:

One of the challenges when assessing new email technology is convincing the budget controller that it will deliver a great ROI against the KPI’s of the business. Liveclicker is dedicated to making all brands perform over and above their expectations in all campaigns where a deeper level of personalisation is relevant and engaging. Through a series of entertaining case studies Dave will reveal a selection of brand examples where in-depth targeting and testing has delivered their best campaigns to date.

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