Email Marketing: ePrivacy, GDPR and Brexit

date:

Thursday, Oct 17, 2019

Time:

9:30 am

Room:

Creative 1

Summary:

With a EU/UK separation, in the same way that US companies have less trust in the EU, UK companies would have more onus of responsibility to demonstrate compliance when dealing internationally (customers, service partners and clients), and avoiding complaints (which would be really tricky to deal with because of the EU representatives they would need) – In this session Steve Henderson will give you the overview of what all the latest developments mean for your business and how all the changes should bring it back to basics and a customer-focus every time as well as the possibilities of certified codes of conduct, such as the DMA code.

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