Speakers:

Stuart Clark

What About the Reader?

date:

Thursday, Oct 17, 2019

Time:

1:40 pm

Room:

Creative 1

Summary:

No matter how much email has evolved it is at heart still a message delivery system. And it’s based on the same very simple interaction – a person reading words. This session explores that interaction, and the way brands use writing to capture the attention of readers, compel them to keep reading, and inspire them to click.

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