Why Expedia Built an Automation Platform

date:

Thursday, Oct 17, 2019

Time:

3:55 pm

Room:

Creative 1

Summary:

Olly from World In Words recently worked on Expedia’s innovative automation technology. The company made good use of third-party technology, and created their own customer contact platform from scratch. In this session Olly will share:

– Challenges faced when building your own marketing platform
– Benefits of having a self-made system
– How this compares to having an off-the-shelf system
-Tips and tricks he’s picked up along the way

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