Content Optimisation Case Study: Miller & Carter


Thursday, Oct 17, 2019


10:55 am


Creative 1


Conversion rates, CTO, CTR – all part of a seemingly never-ending plethora of KPIs to determine the success of your email campaigns. How does content affect this? This talk will show you how we worked with Miller & Carter to evolve their campaigns to become some of the best performing campaigns within Mitchells & Butlers.

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