Speakers:

Rob Pellow

McDonald's Monopoly Wiiiin campaign

date:

Wednesday, Oct 16, 2019

Time:

9:30 am

Track:

Room:

Creative 1

Summary:

Every year the ranks of McDonald’s CRM database are swelled by people excited to be involved in the Monopoly at McDonald’s promotion. The success is based on creating engaging and exciting CRM programs around this every year (which even won the agency a DMA gold award for it last year). Rob Pello will talk about how they approach such a huge promotional period and also how they keep McDonald’s customers excited and engaged for the rest of the year.

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