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Digital Experience Director
After spending 11 years working for Dyson, I moved fully into the world of CRM with a particular focus on the technology that powers it. Email used to be the thing I least wanted to work on, until I worked in the Marketing team at Dyson in Chicago. There it became the one area I had both creative and coding freedom and I made the most of this. It also introduced me into the world of true personalization that was available in that channel, something that always seemed like a dream for more traditional web-based designers.
Since leaving Dyson I’ve been working Agency side, first as Head of Digital Design for Adestra – an ESP and for the last 9 months as Digital Experience Director for Armadillo.